Fincher minds the Gap / by Richard Wynn

How have I only just twigged onto this great ad campaign? Like it or not I'd rather be watching this than the usual shouty shouty lawn mower bargain drivel.

Dress normal, golf in 1080P -

There are 4 ads in total commisioned by Wieden & Kennedy in New York and i'm assuming shot by DOP Jeff Cronenweth.

I'm a fan.